How important is your ‘add to cart’ button name? Does it make any difference whether your button is called ‘add to cart’, or ‘buy now’, or ‘purchase now’? Read more and find out how a ‘wrong’ button can cost you hundreds of thousands dollars annually.

Looking to increase your conversion rate, but would you like to pay only after we increase your conversion?

We charge nothing upfront and guarantee 10-150% conversion lift. Moreover, first payment is invoiced once we’ve increased your conversion rate with a statistically valid test. No increase, no payment!

Plain vs. HTML email? Which one is the best? Will sending a plain text emails to email subscribers for this IT exam website work better, or are the HTML emails more suitable?

We conducted 2 separate demo download tests. Each of these tests brought an increase in demo downloads and the overall net conversion impact was 19.66%

What we tested
We tested McAfee security seal in the header vs. no seal. As you can see from the images below, it was hard to miss.

What we tested
We tested removing ‘basket’ step in the checkout and instead we created one page checkout. This one page checkout acted as a basket and the checkout at the same time. Visitors were able to remove items, or edit quantity and add promo code.

Looking for a way to increase your email revenue? In this case study you will learn, how we increased revenue on 3 different websites (3 different email lists) by 94.42% for a client using one proven tactic.

1. Web analytics is still not utilized in this group of business to its full potential, and it’s used just to ‘check’ what’s happening on the site. This is from my observation when working at an online media agency.